Market Performance Group names Michael Walton President and Chief Commercial Officer

Industry leader brings deep commercial and retail experience to accelerate client growth

HOLMDEL, NJ — April 13, 2026 — Market Performance Group (MPG), a leading omnichannel commerce agency delivering integrated commercial solutions that accelerate profitable brand growth, today announced that Michael Walton has joined the company as President and Chief Commercial Officer, reporting to Chief Executive Officer Jason Reiser. In this role, Walton will lead Omnichannel Commerce, Growth Strategy & Solutions, Retail Insights, and Strategic Intelligence. These practices, which are central to how MPG helps clients drive growth, will continue under their current strong leadership.

Walton brings exceptional depth and breadth of commercial leadership experience, with experience at Sam’s Club, including headquarters and in-club roles, and senior leadership roles across Dole Packaged Foods, Unilever, and Elida Beauty (now Evermark). Given his expertise across both retailer and brand organizations, he brings a deep understanding of where the most meaningful growth opportunities exist, how to focus on the priorities that matter most, and how to translate commercial strategy into growth.

“Michael is a highly regarded industry leader whose depth of commercial experience and retail perspective will bring immediate impact to how we help clients identify and capture growth opportunities in an increasingly complex market,” said Reiser. “He brings sharp commercial judgment, a clear understanding of where growth can be created, and the kind of perspective that helps clients move with focus and confidence. His appointment reflects our continued investment in the talent, expertise, and capabilities needed to help clients win in a dynamic retail environment.”

“I’m excited to join MPG and to work alongside high-performing, experienced teams that are deeply committed to helping clients grow,” said Walton. “There is a real opportunity ahead, and I’m looking forward to helping clients unlock growth in meaningful ways.”