Business Analytics & Insights

The MPG Business Analytics & Insights team combines world-class expertise with robust data sources and state of the art tools to deliver insights and intelligence for informed business decision making. Proprietary tools enable the integration of multiple sources of information to create dynamic dashboards and reporting with drill-down diagnostics capability enabling detailed analysis of metrics.

 

The team is composed of senior analysts and consultants with extensive experience in market research, customer insights, data analysis, and business strategy. The team supports business clients across a broad range of industries including: automotive, retail, technology, financial services, healthcare, and consumer goods.

 

Reporting and analytics options cover the full spectrum of client needs, including but not limited to:

• Customer-specific POS dashboard creation and insights

• Syndicated data dashboard insights and benchmarking

• Promotional analysis

• Category reviews

• Customer segmentation

• Shopper insights

• Forecasting and S&OP Process

• Merchandising and shelf strategy

• Pricing analysis

• Trade investment analysis

 

With these analytics , you can gain consumer insights to help identify target audiences, develop marketable strategies, and improve return of investment.

 

You could also create a customer profile, which is a composite sketch of your target customer that captures key demographics, preferences, and behaviors. A customer profile can help you identify potential new markets, segment your existing markets, choose the right channels to reach your markets, and develop effective messaging. Consult with our commercial business analytics professionals for more insight.