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Insights


The New Retail Media “Marketing Math”
Shifting the focus from quantity to quality in engagement is the new frontier. It’s time to embrace new "Marketing Math" with a focus on cre
2 min read


Reiser's Pieces: Putting the Power of Price Pack Architecture to Work for Your Brand
Remember when Coca-Cola first came out with mini cans? Who doesn’t? A significant, strategic re-architecture of the packaging mix, it...
3 min read


CES 2024: Our Take on the Top Trends & Innovations
A quick snapshot of some of the top trends and innovations that caught our attention at CES 2024
3 min read


Let’s Get Phygital! Winning the Digital Shelf: STEPS 1 & 2
Are you up on the latest trends and practices in Phygital – the blending of online and in-store channels to deliver a seamless, connected...
5 min read


Reiser's Pieces: Go slow to go fast: The value of a solid GTM strategy
Have we taken agile too far? HBR first asked that question. I ask it again, knowing we all must be agile to thrive and survive in...
3 min read


Reiser's Pieces: On-Demand Hiring – Crossing the Finish Line in Today’s Tight Labor Market
We’re in the home stretch now, pushing to deliver on our holiday and year-end objectives. And get off the ground running for 2024. But...
3 min read


MPG Path Forward Podcast: What it Takes to Get in the Club Store Basket – and Stay There
Warehouse clubs continue to transform retail, winning market share from supermarkets and supercenters as they win the hearts and minds of...
2 min read


Reiser's Pieces: Why Factoring ESG Into Your Brand Planning is Imperative
“ I recently had the opportunity to speak at the Southern Region Minority Supplier Development Council -- all about helping businesses...
3 min read


MPG Path Forward: Are you a small, emerging or challenger brand?
Then you’ll want to get the inside track on entering and winning in today’s marketplace from former chief merchant and MPG President...
3 min read


WINNING WITH DOLLAR GENERAL: Insights from Former Merchants & Current Suppliers
Three excerpts: Dollar General...Time to get Phygital, Howe to win with the right data approach & focus, Insights on accelerating profitable
2 min read


Reiser's Pieces: Why Accelerating Your Dollar Strategy Now Makes Sense
“ A few years back, when I was with Dollar General in the Chief Merchant seat, Fortune saw us as “a crafty mix of 7-Eleven-like...
3 min read


Should Instacart be in your Retail Media Mix?
Instacart continues to gain popularity with CPG brands today - but is it worth investing in and adding to your Retail Media Mix?
3 min read


Reiser's Pieces: Demystifying Design Thinking: Setting the Stage for Successful Innovation
Smart innovation is critical to staying competitive – critical to fueling increased share, revenue and customer satisfaction.
3 min read


MPG Path Forward Podcast: Counting What Counts in Retail Media
Join Jeff Bustos, Andy Murray, Heather Campain and Bryan Gildenberg as they share the latest thinking on what counts today in retail media
1 min read


Reiser's Pieces: One-Two Punch is Needed to Win Today’s Talent Wars
To beat the current talent challenge takes a one-two punch, in my view.
3 min read


A great exchange of ideas and new insights at the P2PI Retail Media Summit!
Brian Gildenberg talks with Heather Campain to get her takeaways on the evolution of retail media measurement.
1 min read


Dollar Tree Q1 Earnings Reports & Insights
A tough Q1 for Dollar Tree. Headlining today’s earnings call: Profits fell short of expectations. Full-year outlook was lowered --...
1 min read


Dollar General Q1 Earnings Recap: Results Soft as Discretionary Spending Slows
Dollar General Q1 results came in softer than expected, as Dollar General’s core consumers continue to cut back on discretionary...
2 min read


Reiser's Pieces: Looking Ahead – It’s All About the Base
The new consumer base is more diverse than ever before. They delight in flipping convention on its head.
3 min read


Walmart Q1 Earnings Recap: Boost in Grocery, eCommerce Sales
Walmart continues to win in grocery – seeing additional grocery market share gains this quarter and drawing in higher-income consumers...
2 min read
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